About

Based in Dublin, Ireland, Cupcakes and Counting is a luxury cake atelier offering a collection of stunning contemporary wedding cake designs for today's modern couples. Our wedding cakes are meticulously designed and characterised by their sleek, minimalist lines, unexpected shapes, and bold colours. They are the perfect marriage of form and function, as they not only look amazing but also showcase the latest trends and techniques in cake decorating. From delicate handmade sugar flowers to metallic accents, these cakes are sure to turn heads and make a lasting impression on your wedding guests. Our gallery features a variety of styles, from simple and elegant to avant-garde and experimental. So whether you want a classic white cake with a modern twist or a show-stopping centrepiece that doubles as a work of art, you'll find plenty of inspiration and ideas here. Browse our collection today and discover the ultimate contemporary wedding cake for your big day!

Meet Jen rojas

Jen is a trained neuro and surgical theatre nurse with over 15 years of experience under her belt and now happily working as a full-time professional cake artist. Originally from the Philippines, she now lives in Dublin, Ireland with her husband and their two beautiful daughters. Jen has a deep affection for flowers and these beauties are the main inspiration of her work. She loves decorating her wedding cakes with handmade, delicate sugar flowers — finding a sense of accomplishment and satisfaction whenever she recreate and turn nature's blooms into edible art.

Jen is an internationally recognised cake artist and has received numerous awards for her work with the recent one being named as one of the Top 10 Cake Artists UK & Ireland 2020 by Cake Masters Magazine.

Jen has also travelled to some of the major cities around the world teaching the art of sugar floristry and cake designing. London, Paris, Singapore, Bangkok, Manila to name a few.

How We Started

It was November 2013 when a super typhoon reduced the beautiful city of Tacloban in the Philippines to nothing but debris and rubbles. Jay, Jen’s husband, hailed from this city so they were personally affected by this tragedy. The damage was so severe that the city was left with no power, no food, no clean water, and no proper shelter. Jay’s family thankfully survived the onslaught, however, the number of casualties raised to alarming heights. The world moved its forces and extended as much help as they can. FIlipino and Irish organisations here in Ireland have also lent a helping hand. The support was overwhelming! Jen and Jay also decided to do a fundraising of their own by selling cupcakes. They were able to send a considerable amount of money to those who have been displaced and needing some financial assistance. The fundraising ended, however, the orders didn't stop coming. People were still asking for their cupcakes. After a few months and some serious consideration, Cupcakes and Counting was born!